Valiant Sports & Entertainment
Some chase greatness. Our clients define it. We don’t just guide careers — we ignite them. With unmatched advocacy and precision strategy
At Valiant Sports & Entertainment, we don’t follow paths — we carve them.
Built for the relentless, the gifted, the obsessed — we represent those who live for their sport, lead in the silence, and rise when others fold.
From the rink to the office, we turn potential into power, ambition into legacy.
This isn’t about hype. It's about Passion of Pursuit.
Welcome to the Valiant Pursuit of Greatness.
Our Agency
Valiant Sports & Entertainment is where fearless representation
meets next-level ambition.
We don’t just manage hockey careers — we elevate them with purpose, strategy, and a relentless drive to win. From contract negotiations to long-term development, we champion our athletes with unmatched advocacy and a deep understanding of what it takes to thrive in today’s game.
In a landscape that demands more than just skill, we prepare our clients to lead, to excel, and to leave a lasting mark.
Because this isn’t just about the next shift — it’s about legacy.
This is the Valiant pursuit of greatness.
Our Services
Athlete Management
At Valiant Sports & Entertainment, athlete management goes far beyond contract negotiation — it’s about building a strategic career roadmap tailored to each player’s unique goals. From minor hockey to the pros, we guide our clients through every decision with precision: analyzing team fit, league dynamics, and educational opportunities to ensure every step leads toward long-term success. Whether it’s choosing the right junior team, NCAA path, or pro destination, we provide insight grounded in experience, analytics, and real-world outcomes.
This isn’t just management — it’s full-spectrum career architecture.
With Valiant, you don’t just move forward — you move with purpose.
Athlete Services
A hockey career isn’t a straight line — it’s a high-stakes journey filled with decisions that define the future. At Valiant, we manage more than just your next contract — we manage your entire career, from early development through retirement and beyond.
We guide players through critical crossroads like NCAA eligibility, major junior vs. collegiate pathways, and draft preparation, ensuring every step aligns with your long-term goals. Whether you're entering the CHL Draft, pursuing a D1 scholarship, or preparing for the NHL Draft Combine, we provide elite-level strategy, mentorship, and support at every stage.
Our team also connects clients with trusted partners in legal counsel, financial planning, and tax services, and ensures you're protected with the right insurance coverage — including injury, disability, and career protection.
Because when you’re focused on the ice, we’re focused on everything else — managing the business, legal, and life decisions that define lasting success.
At Valiant, your future isn’t left to chance — it’s built with purpose.
Sports Analytics
At Valiant Sports & Entertainment, we leverage cutting-edge sports performance analytics and video to give our hockey clients a competitive edge. From in-game analysis reports, workload tracking to advanced video breakdowns and data-driven decision-making, we use every metric to enhance development, prevent injury, and optimize performance. It's not just about how hard you play — it's about how smart you train, recover, and evolve.
We turn numbers into next-level performance.
Marketing & Branding
In today’s game, your name is as powerful as your stats — and at Valiant, we make both count.
Our marketing and branding services are built to unlock every revenue stream available to today’s athletes — from NIL (Name, Image, Likeness) opportunities at the junior and collegiate level, to pro-level endorsements, sponsorships, and media presence. We don’t just wait for the spotlight — we position our athletes to own it.
Through personalized brand strategy, content development, social media optimization, and strategic partnerships, we help our players build value beyond the rink — crafting brands that attract deals, resonate with fans, and stand the test of time.
Your talent opens doors. Your brand kicks them down.
With Valiant, you don’t just play the game — you become the business.
Success is Perseverance in Disguise.
Our Vision
At Valiant Sports & Entertainment, we don’t just represent athletes — we shape legacies. Our vision is to become the most trusted and transformative agency in North America, redefining what it means to be a player advocate in the modern era. We are committed to building a future where fearless talent, unwavering loyalty, and intelligent leadership drive results — on the ice, in the boardroom, and beyond.
We empower athletes to rise above the noise, take control of their narrative, and pursue greatness with unmatched conviction. We’re not here to follow trends — we’re here to set the standard.
Empowerment & Excellence
At Valiant, empowerment and excellence form the cornerstone of our vision. We are dedicated to empowering talent and setting new standards in athlete management, ensuring our clients thrive both professionally and personally.
Courage & Leadership
Courage and leadership drive our philosophy. We embody the values of courage, loyalty, and leadership in all aspects of our work, paving the way for our clients to fearlessly pursue greatness and leave a lasting legacy.
Our Team
Rick
Valette
NHLPA CERTIFIED Agent
Rick Valette is an NHLPA Certified Agent with a distinguished career in hockey management and player representation. He has successfully represented numerous NHL players, guiding their careers with a focus on long-term development and success. Learn more
Andy
Chengalath
PHPA CERTIFIED Agent
Andy is a Certified Agent with the PHPA, With over 9 years of experience in hockey scouting, player development, and representation, Andy brings a powerful blend of industry expertise, talent identification, and business strategy to Valiant Sports & Entertainment. Learn more.
Sharla
Valette
Sharla Valette is a Chartered Professional Accountant based in Okotoks, Alberta, known for her precision, professionalism, and commitment to excellence. Learn more.
Working With the Best Clients in the Best Places.
